Top 5 Considerations When Choosing A SEM Partner


Markets are full of SEM providers and it can be really tricky to decide who to pick. However, how extensively have you considered the differences between a SEM provider and a partner? We have gathered for you a few points that you should consider when choosing a professional SEM partner who will be responsible for your search engine advertising projects.

Marketing managers who deal with SEM often have this problem when choosing an agency for search engine advertising. Here are our top 5 considerations for what you should look for in an ideal SEM partner, one who will not only help to improve the effectiveness of your search engine advertising projects but also help to drive your business further:

1. Do they provide support in defining the correct targets based on your business goals?

It’s essential that you have defined clear targets for your digital marketing actions, which are focused around your overall business goals. A partner can assist you in setting up and analysing the correct digital marketing goals, for measuring the success of search engine advertising actions. This work includes setting up the goals on web-analytics tools. In your digital marketing actions, you should be tracking both micro conversions, which are conversions that are in the earlier stage in the customer path such as newsletter sign-ups or account creations and macro conversions that measure direct responses such as sales.

Based on the client’s overall business goals and the more specific search engine advertising goals, a partner continually adjusts and makes changes to the marketing actions as well as providing development ideas to the client for the future.

2. They’re interested in developing your business, not merely campaigns

Once a partner understands the client’s business and their business goals, it is essential to have a holistic approach to the digital world. A partner is involved in developing your business, not solely creating and optimising specific campaigns. Creating and optimising a campaign can only help you to a certain degree but utilising all the available data gained from campaigns can also help to develop your business further. A good partner will be involved in analysing how to support the whole customer journey in the digital world, rather than only concentrating on the last click sales or getting stuck with consulting you on solely one channel.

3. Are they always active, and never satisfied with the status quo?

In this constantly changing and evolving search marketing world, you can’t afford to stay still. A good partner will not be satisfied with the current state but is frequently reporting on the results of the campaign as well as constantly providing suggestions for developing your business in the digital world and testing new features.

4. Are they willing to challenge the clients and their decisions?

Even though, you as the client, should always be right, the right search partner is willing to question your decisions and say ”No” to your ideas, if indeed the budget would be better spent elsewhere. For example, in situations when campaigns are not expected to be profitable or effective, based on our expertise and analysing previous campaign data, this should be brought up by a partner.

5. In the digital world it is essential to be flexible and impartial

Marketing planning is essential on a yearly and monthly basis, however, if those plans are not flexible, this will create numerous unnecessary issues in the digital world. With a partner, you know budgets are not set in stone but they can, and will be, altered based on previous results and analysis on profitability.

Sometimes with a provider you can be stuck with a process that is unsuitable or ineffective for the way your company works. A partnership is based on agreeing on things together, thus the way of working, reporting and communicating can be tailored to fit the client’s wishes.

There are many factors to consider when choosing an SEM partner for your business and you should remember that there is a big difference between an SEM provider and a partner. It is important to choose a partner that has the time and motivation to serve you and your company’s interests well and who has the dedication to help you to further develop the business.

At NetBooster we are here to help, whether it’s a question of search engine advertising or helping you with your business’ overall digital strategy. As an independent digital agency, we focus on performance driven marketing based on data, to ensure maximum results of any given budget. 

For more information, contact us!

Written by:
Krister Collin
Johanna Männistö

Annual General Meeting 2015 (Ordinary and Extraordinary)

Société anonyme à conseil d’administration au capital de 1 625 157 €.
Siège social : 4-6, passage Louis Philippe, 75011 Paris
418 267 704 R.C.S. Paris.

Notice of Meeting

Ladies and Gentlemen Shareholders are notified to attend the ordinary and extraordinary Annual General Meeting taking place on the 25th of June 2015, at 10:00 am onwards at Espaces Vocation Paris,  22, rue René Boulanger – 75010 Paris

Link to the Journal Officiel and agenda (in French) : click here

NetBooster selects ONE by AOL: Video

AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus

NetBooster has selected ONE by AOL: Video to power online programmatic video advertising for its clients in EMEA. The agreement covers France, Germany, Italy, Spain and the UK and will enable private video ad marketplaces, programmatic trading and addressable advertising.

Formerly known as, ONE by AOL: Video is a component of AOL Platform’s open, unified programmatic platform ONE by AOL that enables advertisers to optimise against campaign goals across all screens, formats and inventory types.

ONE by AOL: Video provides NetBooster with extensive, global inventory that includes mobile and an open technology so that advertisers can work with their own data. It also supports in-target audience forecasting, which proves the value and ROI of online video to advertisers, and is the only tool of its kind to offer this.
AOL Platforms’ pilot of the media industry’s first programmatic private marketplace for television with Australia’s major media advertising company, Multi-Channel Network is also critical to the partnership. Working with the company will position Netbooster as a key player as the television industry moves towards programmatic TV and addressable advertising.

“ONE by AOL: Video brings us many highly significant benefits in terms of our client offering,” explains Guillaume Balloy, Head of Paid Media, at NetBooster. “Today it is about the extensive inventory available and access to an open platform that enables choice and flexibility and, very important for NetBooster : transparency for our advertisers. But looking to the future it is critical that we are in the driving seat as the industry moves from linear to programmatic TV. The way to achieve this is by partnering with a global, innovative player that truly understands the market. For us that is AOL Platforms.”

Emmanuel Crego, Business Director France at ONE by AOL: Video, comments: “An innovative agency with its eye on the horizon, NetBooster continually explores new options to deliver returns on its advertisers’ budgets. Programmatic video advertising is another way to offer value to clients, particularly as branding campaigns become more of a focus. Our open platform, global inventory and focus on TV will help it to deliver increasingly targeted campaigns.”

About NetBooster Group |
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris. 

About AOL Platforms
AOL Platforms enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is a global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

For more information about AOL Platforms, please visit


Performance Night logo

Performance Night 2015

Die metapeople GmbH und Ihre Marke metaapes veranstalten bereits nun zum 11. Mal die Performance Night am Vorabend der dmexco.

Die metapeople Performance Night findet auch in diesem Jahr am Vorabend der „dmexco“ am 15. September 2015 ab 19 Uhr in der Wolkenburg in Köln statt. Die Veranstaltung hat sich innerhalb der letzten 11 Jahre zu einer der beliebtesten Anlaufstellen vor der „dmexco“ in Köln entwickelt und gilt somit als ideales „Messe-WarmUp“ für die Online-Marketing-Branche.

„Unser Networking-Event bietet auch in diesem Jahr wieder den perfekten Einstieg für die folgenden dmexco-Tage”, kommentiert Geschäftsführer Julius Ewig. „Ich freue mich sehr auf spannende Gespräche mit allen Marktteilnehmern.“

Bereits im letzten Jahr war die Veranstaltung mit über 1.300 Gästen aus der Online-Marketing Branche knapp 3 Wochen vor Veranstaltungsbeginn komplett ausgebucht. Auch in diesem Jahr erwartet die metapeople GmbH rund 1.300 Teilnehmer.


Unternehmen, die sich selbst auf der Performance Night präsentieren wollen, können die attraktiven Sponsoring Angebote nutzen und das beliebte Event unterstützen. Die Sponsoring Angebote und weitere Informationen zur Performance Night finden Sie auf der Seite

Klickrate als Rankingfaktor


Ob organische Klicks Auswirkungen auf das Ranking haben, wird kontrovers diskutiert. Wenn die Klickrate (CTR) ein Ranking-Faktor ist, wird es dann schwieriger das Ranking zu beeinflussen, da die ersten SERP-Positionen alle Klicks bekommen? Wären Spammer dann in der Lage, Ihren Spam bis an die Spitze zu klicken?

Zu allererst finden Sie hier meine Quelle zu dieser Aussage:

Danny Sullivan’s Twitter Status



Was genau bedeutet dies für das SEO?

Gary Moyle, Head of SEO bei NetBooster, zeigt in seinem Whitepaper  “One click curve to rule them all” wie viele Klicks durch eine höhere Position im Ranking zusätzlich zu generieren wären. Das White Paper zeigt, welche Positionen wirklich wertvoll sind und wo trotz gewonnener Positionen tatsächlich einige Traffic Einbrüche hinzunehmen wären. Allerdings ist Gary’s Kurve statistisch. Daher gibt es für untere Ranking-Positionen immer noch Potential, mehr Klicks zu generieren als für höhere Positionen. So ist es z.B. möglich, bessere Positionen durch die Erstellung guter „Eye-Catcher“-Snippets zu bekommen. Natürlich muss das Snippet besser („auffälliger“) als die anderen sein, besonders als das unmittelbar darüberplatzierte. Im folgenden finden Sie einige Beispiele für Snippet-Optimierung-Tools:

  1. The almighty rich snippet tool – Dieses Werkzeug zeigt Ihnen, welche speziellen Snippets Google gerade verwendet. Mein Favorit, das Author-Markup, liegt bereits eine Weile zurück. Seitenbetreiber können hier ihr Profilbild inklusive einiger Zusatzinformationen einbinden (ein wirklicher Ego-Pusch). Aber sehen sie sich selbst die weiteren, von Google gelieferten Beispiele an!

  2. –  Grundsätzlich bietet Informationen,wie man spezifische Daten (z.B. Locations, Events, Bewertungen, …) im HTML-Markup gezielt auszeichnen kann, um Suchmaschinen bei der Erkennung und Interpretation dieser Daten zu unterstützen. Bitte denken Sie daran, dass Ihr Snippet auch immer zum Inhalt der Seite passt – Google lässt sich nicht täuschen.

  3. SEOmofo snippet optimizer – Mit diesem Tool erstellen Sie auf Länge optimierte Title-und Description-Tags für Ihre Webseite. Mit Angabe der URL können Sie in einer Vorschau sehen, ob der eingegebene Text zu kurz oder zu lang ist.

  4. Google Webmaster Tool– Mit diesem Tool können Sie sich die aktuelle Klickrate (CTR) für eine bestimmte Seite oder Abfrage anzeigen lassen. Sie können auch die CTR einer gerade optimierten Seite testen und die Wirkung verschiedener Titel und Beschreibungen ausprobieren. Ich habe festgestellt, dass kurze und prägnante Titel und Beschreibungen in voller Länge am besten funktionieren. Versuchen Sie, die Abfrage so genau wie möglich zu erstellen und achten Sie darauf, dass der Benutzer Ihre Website versteht.


Spamming und Manipulation

Organische Klicks werden als Teiler verwendet. Wenn die Klick-Werte mehrerer Webseiten-URLs in den SERPs nahe beieinander liegen und ein Snippet mehr Klicks als andere generiert, dann wird diese URL in den SERPs vor den anderen platziert. Das bedeutet, dass man nicht einfach beliebig viele Klicks auf eigene Seiten geben kann, um damit eine höhere Position zu erlangen. Anhand von Statistiken und Kontrollgruppen wird Google prüfen, ob Ihre Klicks echt sind.

Die Annahme, dass Klicks das Ranking direkt beeinflussen, lässt sich so also nicht bestätigen. Aber es zeigt auf, dass es sinnvoll ist, Zeit in ein gutes Snippet-Design zu investieren.

NetBooster publishes its first Quarter 2015 Results: EBITDA growth continues

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the first quarter of 2015, with an EBIDTA growth continuing successfully.  

In the first three months of 2015, NetBooster recorded an increase in EBITDA at €0.9m, from €0.7m in the same period 2014 (+29%) and a profitability level of 10.7% (8.2% in prior year). NetBooster’s Data & Analytics department starting projects with several new clients in the last months of 2014 supported the growth in EBIDTA during the quarter.

Q1 English

Gross Margin is stable at €8.4m (€8.5m in prior year). The win of new blue chip clients such as Adidas, Estée Lauder, Pierre & Vacances, Merck and Ulla Popken has been absorbed, from a Gross Margin perspective, by reduced budgets of existing clients (for example Bouygues Telecom).

The management has set an EBITDA target of €5.5m to €6.0m for 2015 and continues to be confident that NetBooster is in a good position to achieve record results in the current year.

Tim Ringel, CEO of NetBooster, commented: “Our Q1, 2015 numbers show that NetBooster is delivering solid and consistent financial results paired with new client wins on a monthly base. NetBooster is ready for expansion and will do so due to new blue chip clients, an overall product strategy and geographical scale. Thanks to the transparent business model with our clients and the involvement in our customer’s digital strategy, we are positioned right next to the big media agencies as the new challenger in the industry. 




This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.
This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.


About NetBooster Group |

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 01 40 40 27 00

Press Contact
Caroline Carmagnol
Tel. 00 33 (0)1 44 54 36 66