Technologies
Performance control using metapeople’s metalyzer 5.3
Compared to classical marketing tools, online advertising has the huge advantage of being measurable instantly. In order to optimise a campaigns’ performance, all elements of any taken action, e. g. keywords, ad texts, search engines, user actions or click costs can be related to each other, processed transparently and analysed precisely. Return on Investment is the recipe for success and metapeople is the cook!
Conversion Tracking
Metalyzer offers detailed performance analyses on single channel levels. Our technology also features an intelligent bid management system, which allows us to actually keep an eye at your campaigns round the clock.
...read more about metalyzer bid management
(Overview on an hourly base in metalyzer)
With the aid of our online real time reporting tool, we are able to measure both cross sellings as well as direct and post conversions. Moreover, you need not worry about click fraud anymore, since we developed innovative strategies to identify and prevent these fraudulent actions.
By using the API interfaces of Google, Yahoo! SM, MIVA or Mirago we are able to always access the exact campaign data. These data are merged with our own tracking data within our centralised reporting for detailed analyses. It is also possible to implement customised solutions, as for example an individual link-up to your inventory control system.
(Administration of advertising media within metalyzer)
