29.09.2006

BVDW Road shows

Road show informs about success-orientated Online Marketing
Experts of the section Performance Marketing are answering questions

Online Marketing booms. Within this rapidly growing market success-orientated Online Marketing, the so-called Performance Marketing, is convincing because of its outstanding growth rates. A good reason for the section Performance Marketing to coach executives in intensive workshops the successful use of Search Engine, Affiliate or Email Marketing, while touring four cities during the road show. The series of events is part of the educational and training program of the BVDW and is supported by handelsblatt.com, where you can find a special on this topic presently.

For some time now there is a special on handelsblatt.com dealing with all related topics. handelsblatt.com is partner of the now forth road show of the section. From the point of view of Julius Endert, head of the Handelsblatt Online editorial office, the public discussion about spamming attacks and click fraud documents the importance of the subject Performance Marketing. "Only a person that is acquainted with the options of controlling and measuring the performance of its advertising actions is able to use them optimally. That is why we pay special attention to this topic at handelsblatt.com" Julius Endert explains the cooperation with the BVDW to the road show.

Concentrated expertise at four road show stations
At four locations in Germany leading experts of the BVDW section “Performance Marketing" will introduce in application-oriented workshops the professional implementation of their campaigns exemplified by up to date case studies. "The list of speakers and workshop supervisors is like a who-is-who of the online marketing sector" according to Nina Taubenreuther from BVDW. Amongst others there is also head of the research group Search Engine Marketing Tim Ringel (metapeople GmbH). BVDW in-house counsel Gerd M. Fuchs will speak out on legal regulations of the several performance-oriented marketing instruments. Following the workshops 25 experts will be at your disposal for more detailed questions at the Get Together. The BVDW road show will guest at 9 October in Munich, at 11 October in Frankfurt/Main, at 12 Oktober in Hamburg and at 17 October in Cologne. You can find the complete program at www.performance-marketing.net, the handelsblatt.com special at www.handelsblatt.com.