23.11.2007

Search engines: Pacemakers of the future

Today, search engine advertising has been established in the market. No company can afford not to use search engine advertising as part of their advertising strategy.

On 21st November 2007 the Search Engine Advertising Congress took place for the ninth time in the Zuricher Kongresshaus in Zurich.

Industry experts and pioneers stood on the podium from Roger Balmer of Zed Digital, Thomas Hanan and Dr. Thomas Dubendorfer of Google Cracks to Hansueli Kempf of Search.ch, Tim Ringel of metapeople and Imre Sinka of Pulse Advertising Agency AG.

This event came at the right time because from the end of October 2007 a comprehensive update of the organic search results began.

Many websites lost popularity, purchased links and the vendor was punished. Many issues in this field gave the event a high topicality. Conclusion: Search engines highlight relevant trends in the scene and belong to the pacemakers of the digital world. Search engine advertising offers to the advertising world not only efficient tools but can substantially increase the marketing efficiency demanded today thanks to crystal-clear measurability.

For more information: Search engines: pacemaker of future