01.03.2007

Search engine marketing from cosmetics manufacturers rarely used

For the first time, metapeople and metaapes analyse the search engine- and affiliate marketing of the cosmetic industry in the netaspect study "Kosmetik Online 2007".

Over 18 websites of well-known cosmetic brands, e-shops and portals were checked for "Kosmetik Online 2007" for usability and were also valued concerning their suitability for search engines. The result is frightening: only a few sites could be convincing with their contents and web accessibility configuration within the scope of the search engine optimisation.

This result reflects that website operators in the cosmetic industry attach importance to a well designed user interface but not on the source code behind it, the inclusion of significant contents and web accessibility for a search engine crawler.

Furthermore, alternative content or scripting languages that were included where graphic elements were not used unknowingly impeded the search engine that tried to examine the contents of the web page for relevance.

Less than a quarter of the sites examined have been convincing with a logical concept in this area. Good search engine optimisation can certainly be integrated with an attractive user interface.

Websites offering online shops were assessed regarding paid advertisement. It would therefore be important to search for words from the cosmetic and the beauty industry. However this gives sparse results: only some operators are efficiently using the possibility of online advertisement thus a lot of important keywords are still free.

"Unfortunately it is not unusual that big brands are still performing below average in the area of search engine marketing. Most do not know the hidden potential of search engine marketing and how efficient this kind of online advertisement can be" according to Tim Ringel, manager of metapeople, the agency that focuses on search engine marketing (www.metapeople.de).

For the first time when the cosmetics study began in 2001, the online marketing was analysed regarding search engine marketing. By means of several criteria metapeople analysed websites like www.douglas.de, www.yves-rocher.de, www.avon.de and others for their search engine optimisation, firstly for Google which is considered the most important search engine in Germany.

Other key criteria that were looked at were the source text of the webpages, the naming of internal links, the assignment of individual webpage titles and the processing of the contents.

Also the metapeople subsidiary company metaapes (www.metaapes.de) contributed to a special part of the study, examining the affiliate marketing measures of the providers. The test criteria were for example, besides the participation in networks, the advertising media provided or the sphere in the market.

This investigation delivered very interesting results. It became clear that in the affiliate marketing area there is an even more considerable need for action for the companies investigated to offer a competitive affiliate program. You can find detailed information in the special part for affiliate marketing of this year's cosmetics study.


More information about the cosmetic study: http://www.kosmetikstudie.de/

More information about the special parts of the study: http://www.kosmetikstudie.de/Sonderteil.html


About the metapeople GmbH:

As an agency for effective Online Marketing, metapeople GmbH offers premium one-stop solutions in the fields of Search Engine Marketing, Search Engine Optimisation, Affiliate Marketing, Email Marketing, Bannering, Consulting and Tracking with a network of national and international agencies around the world.

With their headquarters in Duisburg, metapeople was founded in 1999 by Marco Ciachera and Tim Ringel to offer transparent and top-quality online marketing solutions. In 2003 branches in Hamburg and Munich were opened. Our subsidiary metaapes GmbH, specialising in affiliate marketing, was founded in 2004 and metapeople Ltd. in London was launched in 2005. Also, an experienced team of local and European experts are already attending to their first customers as metapeople Ltd. in Hong Kong since their launch in 2006. metapeople is thus able to guarantee its clients an even more concerted and substantial service on an international level too.

metapeople works closely together with major German and international organisations and agencies. We are also able to establish a solid network of European agencies to provide the best customer care. And for even more refinement in our daily work most of our employees could excel themselves as "Google Adwords Qualified Professional". As German Executive of the international Search Engine Marketing association SEMPO and head of BVDW’s work group "Search Engine Marketing", CEO Tim Ringel cultivates lots of close commercial and personal contacts within the Online Marketing trade.

As one of the leading agencies for effective Online Marketing in Germany metapeople GmbH works on a national and international level for well-known names, such as ARTE, Citibank, Daimler Chrysler, E-Plus, Lufthansa, SUN Microsystems and The Phone House.

About the metaapes GmbH:

As a response to a strong and growing demand for solutions in the area of affiliate marketing, metaapes GmbH with its headquarters in Duisburg was founded in 2001. metaapes is a member of the metapeople group. The agency offers a complete service of consultation and construction about coordination and real-time online reporting including optimisation. Both managers, Ms. Viengmany Vongpraseut and Mr. Nils Göner, firmly believe in high-quality customer service, clear successful control and a fair pricing dependent on performance.

This established affiliate agency offers solutions suited to the customer’s individual wishes. Of course metaapes GmbH works together with all relevant affiliate networks including Zanox, Affili.net and Tradedoubler. metaapes is regarded as one of the leading agencies for affiliate marketing in Germany. The team of seven certified employees work for known companies for example T-Mobile, Lenscare, Mirago and The Phone House.


metapeople press contact:
Judith Reyter
metapeople GmbH
Philosophenweg 19, 47051 Duisburg
Tel. +49 203 417 83 23
mailto: Judith.Reyter@metapeople.de
www.metapeople.de