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Performance-Marketing case studies, analysis and trends by the metapeople group

Performance-Marketing: Analysis, Studies and Trends

For metapeople, Performance-Marketing includes all aspects of Online-Advertising. Continue and see some showcases of the various opportunities of modern Online-Marketing. Get an update on new trends and developments of the Internet and the Online-Market. Learn more about the specific Performance-Marketing opportunities for your branch and find market specific surveys, case studies and analysis. 

more about Real-Time-Bidding

The EU Cookie Law (4/2013)

The adoption of the so called Cookie Law has stirred intense discussions in the EU-Member States. metapeople discusses the core provisions of the directive.

more about The EU Cookie Law

more about Real-Time-Bidding

Real-Time-Bidding (7/2012)

Real-Time-Bidding (RTB) has the potential to revolutionise the display advertising marketplace. Read more about potential advantages and risks.

more about Real-Time-Bidding

Case Study: Performance-Marketing and fundraising – a case study about Performance-Marketing for online-fundraisers by metapeople

Analysis: Online Fundraising (12/2010)

Online Fundraising offers new ways in collecting donations. With a meaningful performance marketing mix, costs remain low while the number of donations grows.

more about online fundraising

Case Study: Social Media Marketing – a Case Study by metapeople

Analysis: Social-Media (08/2010)

Social-Media is a global growth market. More and more consumers can be reached through Social-Media-Marketing. metapeople shows how this can succeed.

more about Social-Media

Case Study: Performance-Marketing for Banks – a metapeople case study about Performance-Marketing for the finance sector

Analysis: Banks (06/2010)

Performance-Marketing offers opportunities to banks in order to create a better online presence. metapeople has answers and solution strategies down pat.

more about banks

Case Study: Performance-Marketing for the fashion industry – a metapeople case study particularly for fashion retail

Analysis: Fashion (03/2010)

Successful Performance-Marketing concepts for the online mail-order fashion industry. Benefits of a balanced marketing mix for the fashion industry.

more about fashion

Case Study: Performance-Marketing for Airlines – a case study by metapeople

Analysis: Airlines (10/2009)

What does customized Performance-Marketing for airlines look like? metapeople points out industry-specific characteristics and solutions.

more about Airlines