metapeople in the press – five people to watch
Who does one has to know in the area of performance marketing, the internet world asked on its website.
Performance marketing is an area that has gone through a crisis of the past years without any furthers harms or damages.
The still booming Social Media area is instrumental in influencing this trend, as well as broad tracking solutions and integration solutions.
Internet World introduced five performance marketeers, who are co-determine the topics on the online market and who are worth keeping track of, according to Christiane Müller, consultat at Cribb personnel acquisition in Hamburg.
One of the five mentioned performance marketing specialists is our metapeople CEO Tim Ringel.
It is been said in the article: “Tim Ringel, metapeople co-founder and CEO, always stresses the importance of social media as a performance channel in his lectures. Social media is offered by other agencies aswell. But his agency is really strong in developing approaches for assembling social media for distribution and making the return on investment measurable.
metapeople is especially making efforts in developing key-data and is dealing intensely with issues such as performance measurement and reach. Since Tim Ringel is also responsible for the business development and the internationalization of the agency, he has got to demonstrate that these benefits can be use as a door opener for the further increase of his corporation.”
As a performance marketing specialist metapeople made it its business realising successful national as well as international campaigns. Under the roof of performance marketing the areas search engine advertising, search engine optimization, affiliate marketing, performance bannering and - as a new upcoming channel – social media marketing are building the essential pillars. With the specially developed and already established metapeople real time reporting tool metalyzer and the additional technologies cross channel tracking and socialyzer enables metapeople the well-directed analysis of any campaigns. Sensibilising channels as well as important interrelations can be intentified and both technologies can be used for distribution and marketing goals.
Further performance marketing specialists that were mentioned: Heiko Kasper, senior manager mobile advertising at Yoc, Lorenz Wacker, managing director search & social media marketing at Jaron, Ralf Haberich, general manager DACH at comScore and Tom Alby, director search at uniquedigital.
The entire article can be looked up at the Internet World – Five people to watch –.
