The Performance-Marketing agency metapeople publishes an analysis for the fashion industry
The metapeople GmbH published the analysis “Performance-Marketing for the fashion industry” in March 2010.
By now it is insufficient for a fashion label to send a print-catalogue to a prospective costumer. The fashion-business got to know a heavy turn in the last years, step-by-step the online-business put the catalogue-business out.
But the online-market issues special challenges to the fashion industry, it is necessary to take care of the own peculiarities of the fashion sector and in the course of that to develop a whole own Performance-Marketing strategy.
After the successful airlines-analysis which was presented in January, metapeople now publishes the analysis “Performance-Marketing for the fashion industry”, which deals with the most important questions of this group of themes. Following topics are dealt with in the analysis:
Who is actually searching for and buying fashion on the internet? Where can the target groups be found? How can new customers be won over and how can regular customers be retained? What measures promise to increase sales? How can the number of returns be reduced? And how can the ROI of the Online Marketing campaign be tracked?
metapeople goes into these questions and developed answers and solutions strategies for the fashion industry thanks to many years of experience, which also slipped in the analysis. The analysis “Performance-Marketing for the fashion industry” can be found on the websites of the metapeople GmbH now and is freely available as a pdf-download.