metapeople Zurich participated in the Ranking criteria 2010 study
Zurich, February 4th, 2010 – Roger Balmer of the metapeople Group in Zurich is one of the participating experts of the "Ranking criteria 2010" study by the IAB (Internet Advertising Bureau Switzerland), which has been released at the end of January.
Author Lukas Stuber, CEO of the Angelink yourposition and accredited Swiss tutor for Search Engine Optimization, has invited 14 designated Swiss experts, in cooperation with the IAB as publisher of the study in December 2009, in order to evaluate a catalogue of about 100 ranking criteria according to their importance.
Roger Balmer, long-term SEO specialist and founder/initiator of the annual Suchmaschinenmarketing.com congress in Switzerland, is an expert in the ranking factor 2010 study.
Thus a complex picture has unfolded itself on closing the evaluation, which Search Engine evaluation criteria are still important and which ones are even more important within the Search Engine Optimization process and which ones lose importance.
The result shows that one of the most important factors still is the unique and the tailored content for the user, as well as the linkage of a website, internal as well as external. The geographic affiliation of a website is also important.
Therefore, the study provides a current overview of the ranking criteria and their impact, including the comments of the experts.
The study "IAB Switzerland: Suchmaschinenoptimierung – Ranking-Kriterien 2010" can be downloaded here as a PDF document free of charge.
www.metapeople.com/ch
