SEO tracking and Analysis tool:
metalyzer
With the in-house development metalyzer, metapeople has got a comprehensive tool to the control of success and the optimization of SEM, SEO, Bannering, Affiliate and Performance-Marketing-campaigns. So you as a customer have at any time and transparent an option to get an overview of the key success factors.Under Services => Technology, you can check any general metalyzer features in detail.The following features of the metalyzer are put at your disposal for the performance evaluation and optimization in the SEO area:
SEO Performance (Clicks/Sales)
URL ranking
Check your URLs to keywords and more daily:
- Query the major global search engines (Google, Yahoo, Live, Baidu, etc.) in over 25 countries. Normal web search/ Mobile devices
- Display of current positions, trends, and average as well as detailed views of the course at the keyword level
- Results can also be saved for the data import, for example in Excel
Competitor Analysis
How is the competition:
- Which sites have got what positions on certain specified keywords in search engines?
- Listing of all responses
- Listing of the top-placed websites (Top 20, Top 50, etc.) with PageRank and link popularity.
- In case of repeated passage: change of positions, PageRank and link popularity for stored values (trend is displayed).
- Results can also be saved for the data import, for example in Excel
Link juice
All important information about incoming links:
- Assessment of inbound links to a website (Inlinks)
- Display the found domains and sub-domain URLs with inbound links
- Display the link text or rather the linked image
- Display of PageRank and link popularity of the linked pages
- Display of important keywords of the linked page (keyword density of 1-2%)
- With repeated passage: change of positions, PageRank and link popularity for stored values (trend is displayed).
- Results can also be saved for the data import, for example in Excel
Keyword Density
Useful filters and tools to create optimum SEO texts:
- Simply enter URL and the tool calculates the keyword density for the page content, title and description.
- It will be displayed, which words appear adequately, too often or too rarely
- Preview the result with the selected title and description
- Additional filtering with unique words and filtering with stop-words (articles, prepositions, pronouns, etc.) currently in 11 languages.
SEO Performance (Clicks/Sales)
How many clicks and sales have been generated by SEO:
- Detailed listing of clicks and sales
- It is possible to link sales lists with any details you want: “What value was put in the basket of total in SEO over the keyword XY in the last quarter?”
- Breakdown by keywords, search engines, groups, etc.
- Link with other channels of metapeople is possible (cross-channel-tracking)
- Export opportunities in CSV format are possible for example in Excel
HTTP-Headers
Technical queries about "invisible" but not unimportant factors:
- Call of URLs with arbitrary parameters (Accept-Language, User-Agent, Cookies, etc.)
- Display the header information returned by the server (for example, if a redirection is carried by 302 instead of 301)
- Display the source code of the page.
- Thus can be tested easily, if a server behaves differently with cookies or some user-agents.
