Attended by the ever-advancing change of the World Wide Web the user's web surfing behaviour and their influence has changed significantly. Formerly the companies themselves determined their image, respectively their brand image, on the internet. Nowadays it is the user who decides on "good or bad", "innovative or old-fashioned", "worth buying or not". The so-called Social-Web gives the user more and more power over the success or failure of a brand.
Due to Social-Media companies are enabled to participate in the discussion about their brand, to generate important learning's, to act and react accordingly. On the basis of active examination of the user, Social-Media can be used to promote sales and to make the return on investment measurable.
A presentation of the new Performance-Marketing-Channel. What kind of channels and platforms for Social-Media exist and what is the aim of Social-Media?more about Social-Media Overview
SMA (Social-Media-Advertising) amongst other things contains the creation and placement of advertisements on selected Social-Media-Channels.more about Social-Media-Advertising
Social-Media-Optimization (SMO) is a field within the Social-Media-Channel. Learn about advantages, possible applications and aims of SMO with metapeople here.more about Social-Media-Optimization
The REP describes the analysis, estimation (Social-Media-Monitoring) and reaction to posts and comments in Social-Media-Channels and platforms.more about Reputation Management
