socialyzer as a Reputation-
Management-Tool
You tweet, use Facebook, flickr, Youtube, etc. You provide your customers with product information and news on your topic. So far, so good - but you can also use Social-Media to get informed.
Therefore the socialyzer offers functions for real-time analysis of all posts, comments, tweets, etc. These data are scanned by predefined keywords for search strings, which are of your interest.
Did anyone tweet about your company and is satisfied? Then you are on the right track. Did anyone leave a comment on your Facebook fan page and is unsatisfied with your product? Then it is time for the socialyzer to intervene.
Thanks to the socialyzer you can respond to posts on the same way as you received them. Do you want to reply to a tweet, just tweet a direct message to the sender by using the socialyzer. Does a comment on Youtube require your reaction? Just write a message via Facebook to the user. The key concept here is: unified messaging. Regardless from where a message comes, it will be answered on the same way, without having to log into six or seven networks.
Here are some features of the Reputation-Management at the socialyzer
- Do you search for phrases that contain your brand or your product name? Thus, you can discover positive or possibly negative reactions and respond directly on the channel through which the message has arrived.
- Using multiple user levels, editing rights can be shared: Administrator (all rights), editor (sorting posts, designing campaigns, creating smart folders), dispatcher (rating and sorting posts, has no influence on the settings, no answering, no final cancelling)
- Smart folders: Use our smart folders in order to easily grade different formulations or simply different product names. So you have all the brands and terms clearly in view and you can easily read what is written in context with your product. The folders grade all posts and comments automatically by priority.
