Social-Media-Monitoring

Adapted to your needs, our user interface clearly and informatively provides you with all actions and reactions relating to your brand.

Constantly ongoing statistical evaluations guarantee support information about your tweets, Facebook-posts, Xing-messages and all other social media campaigns. Do you make everything right? Do you reach your new and existing customers? The figures will show it to you.

A configurable overview of all the indicators of the individually selected social channels is available through a web-based interface. Thereby the type of the used service is irrelevant - the technology is designed modularly and can be expanded at any new service in the future.

Social-Media-Monitoring provides the following functions:

Overview: You can see the impact and the response of your posts on your personal dashboard at a glance. All of your recorded services are queried and the so collected data are aggregated on your personal dashboard. Thus you have all the current followers on Twitter, fans on Facebook and YouTube, the contacts at Xing etc. at a glance. The pure figures will lay open to you the success of your web 2.0-campaign.

Real-time: The socialyzer searches in all supported services in real-time. That is how you can stay up to date on the happenings in all integrated social networks.

Aggregation: You do not have the desire or time to look at all the numbers of all the services and compare them? No problem. The social monitoring of the socialyzer summarizes all available data and calculates a score for you - for all channels and the respective service. Thanks to the social score, it is possible to make quality and success of the services comparable with each other.

Scoring: All figures also to take away. Social-Media-Monitoring provides several export formats. Thus, all data can be exported and downloaded in Excel-readable spreadsheets or universal xml-files.

As a complement to the Social-Media-Monitoring we are able to display by the already established metapeople Cross-Channel-Tracking the touchpoints of each user at the individual channels and thus conversions that result from the social web can also be presented. Our enhanced Cross-Channel-Tracking makes it possible to you to monitor exactly whether and how your customers are sensitized via Facebook, Youtube, Twitter, etc.