In contrast to traditional marketing tools, online advertising has the huge advantage of being immediately measurable. To optimize the campaign performance all elements of the taken actions, such as keywords, ad texts, search engines, user actions or click price can be combined with each other, processed transparently and finally analyzed. The key is return on investment and metapeople is holding the proper key in its hand!
With the metalyzer a reporting and tracking tool, developed by metapeople, is made available to you. Our online real-time reporting tool enables us to measure both cross-sellings as well as direct and post conversions.
The main functions of the metalyzer are explained on the following pages:
Cross-Channel-Tracking describes the measurement of individual Performance-Marketing-Channels to one another. metapeople therefore has the appropriate technology.
more about Cross-Channel-Tracking
The Live-Feeding of product data enables an automatic rejection of your campaign based on external data such as prices.
more about API availability
The Keyword-Impact-Control grasps the keyword history and calculates its relevance. Thus, an accurate and sensitive modulation of your PPC campaign is possible.
more about Keyword-Impact-Control
The 1-pixel technology and the bid management are cross-cutting technologies, which can be used in all metalyzer functions. read more about Tracking
more about Tracking
This metalyzer technique allows a precise statement about the better conversion of landing pages. read more about Landingpage A/B-Testing
more about Landingpage A/B-Testing