Cross-Channel-Tracking

The Cross-Channel-Tracking is based on the metalyzer one-pixel technology. Being able to quantify the interaction between all kinds of media and the different channels of communication in today's media mix is not only important, but essential.  Without measuring the effects individual marketing- and sales channels are having on each other and evaluating the dependencies between them, your  advertising investment is only worth half. The meta-group shows you the effects and dependencies in real time.

Get an overview which of your creatives and markting- and sales campaigns had an impact on your clients and users. See the effects of your activities across all channels. Let us help you to plan your performance or branding campaigns based on accurate data and analyses.

To give an example, we’re able to measure the influence your branding campaigns have on the search behaviour of your users in search engines. Easily find out which channels are working best for you or which channels have dependencies on other channels.