Tracking

Over all the metalyzer functions are two overarching technologies, the 1-pixel technology and the bid management:

1-Pixel-Technology means that all online activities, such as PPC, banner, affiliate, etc. can be measured on the customer side by just one pixel. That is why multiple external partners must not be incorporated. Any additional pixels from external service providers are accessed directly from the metalyzer and do not require any work on client's side.

Within our metalyzer-reporting-tool, we also offer a semi-automated bid-management-tool to you, which is monitored and observed by your personal account manager. By this means it is ensured that we can react timely to current changes and your campaign is always up to date.

While fully-automated bid-management systems can not react flexibly, for example, if you want to increase the click rate temporarily in order to extend the range, metapeople can offer such valuable measures to you.

The metalyzer here can be easily tailored to external bid-management-tools such as refined ads. Therefore the technology of refined ads will be integrated into the metalyzer and all data are available as usual, but also can be used automated of the bidding-tool.

All selected metalyzer-data can be downloaded as *.csv or *.xml and can then be further edited.

As the latest metapeople tool, the "socialyzer" was developed. This social-media-tool was design independently from the metalyzer and developed by metapeople. It can be purchased by interested customers as a stand-alone tool.