The Performance-Marketing
agency metapeople on the OMD
15.09.2008
This year the main event of the digital marketing branch will take place on the Düsseldorf (Germany) trade fair grounds again. Two days long, from the 17th to the 18th of September 2008, marketing deciders and advertisers from trade, industry and service companies and the agents from leading media- and advertiser companies get together.
The metapeople GmbH and the Affiliate Marketing specialised metaapes GmbH will be present on the OMD this year again and will inform interested parties and clients about up to date themes concerning Performance-Marketing on stand 10H72. Furthermore, in this context the metapeople Group will introduce its new metalyzer technology the Cross-Channel-Tracking on the OMD. Cross-Channel stands for integrative measurements of the channels Search Engine Marketing, Search Engine Optimization, Affiliate Marketing and Banner Advertising over one logic and technology.
This unique and one of a kind technology developed by metapeople and metaapes measures cookie and session-based, the way from the consumer from the first impression in Banner or Affiliate Marketing over one click in all measures to the action (Lead, Sale, Order, Q-Order) in one technology with just one pixel. Aim of the metalyzer Cross-Channel-Tracking is to make transparent the allergisation effect of the different channels and forms of advertising for definite all companies and major columns of Performance Marketing.
The Online Marketing Düsseldorf also has something new to offer. For the first time, the OMD will covering all areas of the digital marketing in one exhibition. From AdNetworks over E-Commerce and Community Marketing to In-Game-Advertising and Performance-Marketing.
The fair Guided Tours are also new, which offer all visitors theme specific guided tours over the fair, to bring more transparency into the different disciplines of the digital marketing.
Furthermore, the organizers offer the so called Matchmaking and the possibility to create a platform between the visitors interest and the offers of the exhibitors before the trade fair has even begun. Aim of the Matchmaking is to prepare the visitors stay and to improve the contact quality of the exhibiting companies.
Find more information about the Online Marketing Düsseldorf under: www.omd08.de
The Professionals of the metapeople GmbH and metaapes GmbH were glad to meet you at their stand 10H72 on the Online Marketing Düsseldorf.
