Getting ready for Christmas:
C&A assigns metapeople for Performance-Marketing
The metapeople agency group, which specializes in performance marketing, has achieved a successful pitch for the C&A Online-Shop-Etat. From the beginning of the third quarter of 2008 the agency group with headquarters in Duisburg will be responsible for the Search Engine Marketing, Affiliate-Marketing and Banner-Advertising for the launch of their online-shop.
Tim Ringel, CEO metapeople GmbH: "Our concept, with specialists from the individual fields of performance marketing from one source together with our technology and long experience offers C&A performance marketing in all three areas."
Besides their knowledge and expertise in the areas of SEM, Affiliate and Bannering metapeople also provides performance marketing tracking technologies that serves as an aggregator, providing C&A with uniform communications in all channels to help optimize their ROI-effectiveness.
Viengmany Vongpraseut, CEO metaapes GmbH: "C&A fits perfectly into our client portfolio. Besides our affiliate marketing campaigns for Creditplus and T-Mobile, C&A will be another important part for many of our network-affiliates and direct-affiliates. We are glad to work for C&A with our expertise and full transparent technologies."
About metapeople Group:
The metapeople Group was established in 1999 by Marco Ciachera and Tim Ringel in Duisburg (Germany). Today the company has over 60 employees in Germany, England and Hong Kong working for noted brands and companies with campaigns in 50 markets and 25 languages all over the world. Clients this agency has worked for include: DEVK, LUFTHANSA, T-MOBILE, SUN Microsystems, SWISS AIRLINES, Chrysler, Douglas Holding and many more. The agency has its own specialist teams in areas for Search Engine Advertisement, Search Engine Optimisation, Banner-Advertising and its sister company metaapes GmbH specializes in the area of Affiliate-Marketing. The metapeople Group offers complete performance marketing from a single source.
About C&A Europe:
C&A Europe has over 1,200 stores in 16 European countries and more than 35,000 employees. It is the leading fashion retail business in Europe. In the period of March 2007 to February 2008 C&A Europe made over 6.1 million Euros in sales. C&A is a company of Cofra Hilden AG.