metapeople at the OMD 2008 - A
Review
24.09.2008
The main event for digital marketing is over and metapeople looks back on two interesting days at the exhibition.
With over 10,000 visitors and more than 380 exhibitors at the Online Marketing Düsseldorf exhibition, the foremost event for digital marketing broke all records. All decision makers in the industry were present at the exhibition and for two days gave information and opinions on current industry trends.
The stands for metapeople GmbH and metaapes GmbH attracted a lot of attention. The great interest shown in the metalyzer cross-channel tracking demonstrates that metapeople with its innovation meets the needs of the market for individual and transparent campaign evaluations for all tiers of performance marketing.
The aim of cross-channel tracking is to allow companies in all markets of the world to measure the cross-influence of the major tiers of performance marketing and of various forms of advertising in a transparent way.
"A visit to the foremost event in digital marketing reveals that the performance marketing industry is maturing. It brought together more classical online marketers which, slowly but surely, are becoming the service providers for PM-agencies. That is to say, the industry that had little communication two years ago now has not only one exhibition but also more and more budget, clients and communication" - Tim Ringel, CEO metapeople GmbH.
www.omd08.de
