Definition Affiliate Marketing

Affiliate-Marketing means as much as Partner-Marketing. As one can notice with huge Online campaigns mainly huge portals or well-known websites are being used as an advertising platform. Mostly because one has a direct contact person or even a marketer, who can estimate clear calculations with success prognosis and because one reaches a great target group.

Especially the internet is a media with many alternatives. There are not just one or two portals dealing with one topic. Often there are thousands of shopping portals, financial portals or price comparison sites, which server their target group.

So how do you also reach these platforms, without having to ask every single operator for an offer and who can provide you with a central reporting? How does one accomplish to reasonably coordinate smaller portals and if possible just pay performance-related? The solution is called Affiliate Marketing. Companies willing to advertise offer their advertisement formats to portal operators on a marketplace and compensate for every generated contact or sale with a fixed amount or provision, which has been settled on beforehand.

Advertising platforms can sing in and can be checked by the company if the running advertisements, in the offered surrounding, is favoured. Is there an agreement then standardized terms and conditions are being exchanged and a cooperation based on partnership can begin.

A merchant wants to introduce and sell a product to a greater target group. For this purpose the merchant wants to run advertising media (Banner, text links etc.) on many websites
The advertising media partner (= Affiliate/Publisher) integrates the ad into his website.
The Internet-User (= customer) sees the banner on the Affiliate's page, clicks it, in order get more information on the merchant's shop, as case may be even purchase the product. For every successful placement (e.g. a sign in/registration to a newsletter => Pay per Lead, sale => Pay per Sale) the Affiliate receives a provision.
metaapes is the interface between the merchant/advertiser and the Affiliate partner. The merchant/advertiser instructs metaapes to find suatable Affiliate partner via the partner network, where his advertisment media can be integrated.

metaapes is not only an interface and agent of Affiliate partners, but also provides an extensive tracking and reporting tool, thanks to an in-house developed technology, the metalyzer.