Reputation-Management
Reputation-Management (REP) describes an instrument, which can by means of the metapeople developed technology "socialyzer" monitor criticism, opinions and comments on a topic, a brand or a company seen on the internet (Social-Media-Monitoring).
Through analysis and evaluation, as well as responding to posts, comments, blog entries and much more, the reputation of the brand and company can be retained and even be improved.
The REP incorporates concretely:
- Monitoring of results to keywords on specified platforms
- Analyze collected information and use of relevant trends
- Evaluation and processing of customer reactions
- Active communication (active / reactive) over defined platforms
- Screening the competitors at specified platforms
The objectives of the Reputation-Management are:
- Work towards a positive respectively maintaining a positive brand image
- Protection and prevention of image/ brand value losses
- Directed and planned prevention of, and rapid response to the spread of negative opinions
Technical vs. manuall realization
- Partly automated screening of the most important defined key terms, in the selected platforms
- Manual action/ reaction to opinions and statements in the portals
Did we spark your interest in the issue Reputation-Management? Do you want to find out more about its individual applications in your organisation/ company? Then contact us! We gladly work out an individual Social-Media-Strategy for your company.
