Keyword-Impact-Control

The keyword-impact is a summary of the keyword history - plus a weighting depending on the position in the contact tunnel.

Here, the keywords will be listed particularly and its relevance will be calculated. So it may be, for example, that a keyword indeed directly brought about only one sale at 2 bookings, but it was useful to bring the user to the customer's page in 5 other booking-cases (Impact Sales).

Based on the click-history-data the impact of each term in the sensitization process can be adjusted. Now terms can be "pushed", which would have appeared unprofitable in a direct viewing.