Cross-Channel-Tracking

The Cross-Channel-Tracking is based on the metalyzer 1-pixel technology. Thanks to its help, it is possible to measure the effects of the individual channels on each other: Whether, for example, a user who, searches for a brand-term on Google, has seen sales banner before and has been looking for that. Or if a user has come into contact with an affiliate advertisement in the purchase process and therefore the affiliate may receive a fee. All this can be identified and analyzed in these views. Thus, an accurate and successful modulation of all campaigns is possible.