America
North America is still the biggest and most important market for Performance-Marketing.
Trends arise here, the big Global Player such as Google and Microsoft are based here.
Nowadays one cannot help but come around the e-Business in the North American market. In the meantime the European Market has measured up, nonetheless the US are still the trendsetter and authoritative for the global developments in the Performance-Marketing sector.
However it must be differentiated between the market in the US (North America, NorAM) and the market in Latin America (LatAM):
Search Engine Marketing in the US (NorAM)
Search Engine Marketing in Latin America (LatAM)
