Our Team
metapeople was founded in early 1999. The CEOs Marco Ciachera and Tim Ringel saw a large unexploited potential in the field of Search-Engine-Marketing. After expanding projects further offices in Hamburg and Munich were opened in 2003 to be able to attend the far-flung clients also locally.
The subsidiary agency metaapes operates since 2004 as a specialized agency for Affiliate-Marketing, as the demand in this field was increasing over time. In December 2005, the metapeople Ltd. in London was founded to meet the specific needs of english campaigns and to cover also the important market in the UK.
This was followed by establishing the metapeople Ltd. Hong Kong in july 2006, which constitutes a central location in the Asia-Pacific region.
2008 a further subsidiary was opened in Switzerland, Zurich.
With currently over 85 qualified employees, the metapeople GmbH is working for more than 40 well-known clients, focusing primarily on professional services around optimizing the efficiency of Search-Engine-Marketing activities of their customers.
Strategy, Technology & Development: Marco Ciachera
Since the end of 1998, Mr. Ciachera is active in the field of Search-Engine-Marketing, and particularly in Search-Engine-Optimization. Before his time in Search-Engine-Marketing, Mr. Ciachera studied East Asian Economics at the University of Duisburg.
In January 1999 he founded together with Tim Ringel the internet agency C + R neue medien GbR, which already addressed its focus of services on Search-Engine-Marketing in 2000.
As part of its activities in managing C + R neue medien, and from 2003 at metapeople, Mr. Ciachera was in recent years not only responsible for the design and implementation of national Search-Engine-Optimization projects for clients such as RWE, Volksfürsorge, or Citibank, but also for international projects such as for Montblanc or the Economic Development Corporation of North Rhine-Westphalia. The main focus of his activity is also the research and development of new techniques in search engine optimization and the success monitoring and analysis.
CEO in the areas of Business Development, joint ventures and distribution: Tim Ringel
(Date of birth: 29.04.1976)
Tim Ringel has been active in the field of Search Engine Marketing since the year 2000. During his academic studies of East Asian Economics at the University of Duisburg, he worked in companies such as Esprit Europe AG and the RBS-Bank subsidiary Comfort Card Services GmbH, in the field of information technology.
In the year 1999 he founded together with Marco Ciachera the internet agency C+R neue medien GbR. In the course of his managing activity at C+R neue medien, as well as from 2003 at metapeople Tim Ringel acquired extensive knowledge in the field of Online Marketing by servicing clients such as Griesson-deBeukelaer, Citibank, E-Plus, Lufthansa and many more. To this day, Mr. Ringel has worked within the scope of his duties at metapeople in the areas of business development, joint ventures and distribution, as well as for the products SEA and Online Marketing.
Mr. Ringel maintains close economic, but also personal, national and international contacts with major companies in the industry such as Google, Yahoo Search Marketing and Bing. Through its activities in organizations such as the BVDW (Federal Association for Digital Economy) and SEMPO Europe (Search Engine Marketing Professional Organization), he actively helps the industry to develop standards. In the course of these activities he has been elected to Germany's representative of the international search engine association of SEMPO.
