The meta-philosophy
The metapeople agency group is an owner-managed company, which has the goal to be a qualified leader within the meaning of service, technology and innovation in Europe and the world.
The core competence of the agency group is in the fields of search engine for advertising, Search-Engine-Optimization, Affiliate-Marketing, Social-Media and performance-based online media insertion.
This objective is achieved and lived through:
- Specialized units in all services sectors
- Key account teams to bundle our competencies for key clients
- A unified, technological and extensible base
- Customer- and employee-oriented, fair and transparent management
- Performance-based payment model
- Innovation in the campaign management and in our technology
All metas, whether employed at metapeople or at metaapes unite the meta-philosophy, which can be traced in all departments and locations:
Quality - through experience, know-how, technical innovations, passion and commitment to each customer. Quality is not least achieved, because of the fact that metapeople works transparently and adheres to the guidelines of the search engines. Thereby it is important to us to be the best instead of being the largest player in the market.
Transparency - it is important to us that the customer sees what we see! Therefore, in everything we do, transparency is extremely important to all metapeople and metaapes staff. Our clients have access not only to our online reporting, but also get full access to the search engine account. The accounts also always belong to the customers!
Experience - the metapeople group can bank on a wealth of experience of now over 10 years. During this time, the Performance-Marketing market has developed and changed significantly - and so has metapeople. Meanwhile, the metapeople group can resort to an international network of partner agencies and locations, which in turn give their experiences on regional markets back to the group. As the metapeople group is specialized in the needs of international corporations, the international long-flowing experiences are optimally incorporated in all our customer campaigns.
Innovation - the controlling of the campaigns as well as our meta-technology (the metalyzer) are subjects to constant change, latest additions and enhancements. It is important to us that all customer campaigns are always focused on the pulse of time and for us that includes the adaptation of new techniques and the participation in beta testings.
Humanity - a possibly obsolete term in today's technology-era, but it represents metapeople to 100%! We build up a relationship with our customer, not to see them as customer but as partner with whom we work together to succeed. This includes the above-mentioned transparency as much as the quality of our work. We still prefer optimizing "by hand" and do not blindly trust the bidding tools. Of course, we also use them, but not exclusively. We are human to our customers, our work and of course to our employees. We metas are committed and we attach great importance to a family environment. The diversity, the know-how and the wealth of experience of 80 individual meta-employees are incorporated in our actions and shapes our corporate structure.
10 years Performance-Marketing with metapeople and it continues - we're still going strong!
